Prada Extends London

Year

November 2021

Type

Live Performance

Location

The Tate Modern, London

Prada Extends is a series of global live events that extend Prada’s identity into new territories, connecting music, visuals, architecture, design and fashion.

Curated by electronic musician and Prada collaborator Richie Hawtin aka Plastikman, Prada Extends, London was the first in the series, bringing together a group of local artists to create an intimate and unique experience.

Four DJs and four visual artists were paired together and challenged to create physical intersections where people, ideas, and aesthetics connect. As Richie Hawtin’s visual artist, and being based in London, my collaboration for this show was a natural fit. The complete artist pairings were:

  • Richie Hawtin x Joëlle Snaith

  • HAAi x Hanzo

  • OK Williams x L’Aubaine

  • Overmono x Rebel Overlay

Short film directed by Francesco Calabrese, Elena Petitti Di Roreto, Rebecca Salvadori

Short film directed by Francesco Calabrese, Elena Petitti Di Roreto, Rebecca Salvadori

Short film directed by Francesco Calabrese, Elena Petitti Di Roreto, Rebecca Salvadori

Credits

DJ - Richie Hawtin
Visual Artist - Joëlle Snaith
Production - Kennedy
Photography - Ben Broomfield